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Privacy Policy (the “Site”) privacy policy (“Policy”). This Policy applies only to activities we engage on the Site and does not apply to other activities that are “offline” or unrelated to the Site. We are committed to protecting the privacy of every one of our customers.By visiting our Site For supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy and our Site’s Terms and Conditions. Please note that our policy is updated from time to time and that you will be bound by the most recent update of the Policy appearing on our Site. It is, therefore, your responsibility to continue to check our Policy for updates.

  1. How we use your information: We may use your information including for the following purposes:

  • for any purpose associated with the processing or fulfillment of your order or to provide any service you request from us; 

  • to verify and execute financial transactions you make through the Site, including procuring credit checks or performing fraud detection; 

  • to assist you with your customer service queries or provide information you have requested 

  • to manage your account; 

  • to provide you with a personalized or improved shopping experience; 

  • for analytical or statistical purposes; 

  • for marketing purposes including sending you newsletters, promotional or transactional information about us and our partners unless you have opted out of receiving such communications; 

  • to improve our service offering or Site; 

  • to combine it with information we already hold lawfully through other sources;

  • to protect our rights, safety or the safety of others including for fraud prevention;

  • for any purpose required by law or regulation. We don’t sell your information to any third-party organizations and only share it with our trusted partners who help make your experience on the Site What it is. It is our responsibility to protect your personal information from unauthorized access by third parties. The details collected from you do not include your credit card details.We may use non-personal “aggregated data” to enhance the operation of the Site or analyze interest in the areas of the Site. Additionally, if you provide us with content for publishing or feedback, we may publish your username or other identifying data with your permission. 

  1. How we obtain your information: We collect a combination of personal and statistical information about everyone who uses our Site, regardless of whether you are a registered user or not. However, please note that we store all your information with utmost attention to privacy and security.We do not knowingly collect personal information from minors under the age of 21. Minors are not permitted to use the Site, and we request that minors do not submit any personal information to the Site. Since information regarding minors under the age of 21 is not collected, we do not knowingly distribute personal information regarding minors. 

  2. Personal Information we require: All our registered users are asked to provide us with the following personal details:

  • Full Name

  • Email address

  • Contact Number

  • Billing Address

  • Shipping Address(es)

  • Credit Card Information. Please note that any credit card details collected from you will not be stored, sold, leased, rented or shared to any third parties. In addition, your credit card transaction is managed by trusted, certified and legally authorized partners that ensure your credit card information is always secure during every transaction. We also store all personal details provided to us by non-registered users and use it in the same way we use the information provided to us by registered users.Where you provide the information of a third party to us, you are confirming that you have their consent to do so.

  1. Other information we might collect: We and our third-party partners, for example advertisers and content providers, may also collect statistical information about you while you use our Site. Statistical information that we gather may include where a user is and on the Internet (e.g. the URL that they last came from, the computer’s IP address and the domain types like .com and .ae that the user uses), browser type, which language content is being viewed in, the country and telephone area code where the computer is located, the pages of our Site that were viewed during the visit, the advertisements that were clicked on and any search terms that were entered on our Site. We do not use this information to identify you personally and we may collect it even if you are not a registered user.We may also record all telephone calls and save all email contact that our customers have with us. This is for the purpose of quality control and the development of our services, but we may also collect additional personal data and information from your telephone calls and emails.

  2. Who may we share information with: We may share your information with any of the following:

  • our group companies;

  • carefully selected third parties with whom we have a relationship and who may contact you or utilize your data only for reasons pre-agreed with us, including marketing;

  • service providers who perform services on our behalf, such as: payment processing, information technology, the Site Maintenance, surveys and market research, warehousing and logistics, couriers, advertising and marketing or any service required to process your order;

  • our professional services providers such as: legal, audit, financial and insurance advisers;

  • any assignee, successor operator or prospective purchaser of the Site or of us;

  • any legal, regulatory, law enforcement, government or municipal bodies; or

  • any gift recipient or provider of any warranty in relation to your order.

  1. Measures we put in place to protect your data: The security of your personal details is of most importance to us and we employ stringent security measures to make sure that your details cannot be accessed by third parties who we do not already have a trusted relationship and agreement with. We also comply with the Payment Card Industry Data Security Standards, which means we regularly assess the vulnerability of all our IP addresses to external interference and we use Secure Socket Layers (SSLs), which encrypt data when you log in or make a payment. Information you provide to us via our Site is stored on secure servers. It is your responsibility to keep any Site passwords or login codes issued to or chosen by you, confidential.We have implemented various steps to safeguard the integrity of our information technology infrastructure, including by implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Site As part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally the transmission of information via the internet is not completely secure and its security can never be guaranteed. Any transmission of data via our Site is therefore carried out at your own risk.Your data may be transferred to, and stored in or outside the United Arab Emirates. In submitting your data to us and using our Site, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection.

  2. What are cookies and what are they used for? What kind of cookies do we use?: Cookies and flash cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser. There are two different kinds of cookies: session cookies, which are deleted the moment you quit your browser; and temporary/permanent cookies, which are stored on your data carrier for a longer period of time or, in some cases, permanently. These temporary/permanent cookies have a lifespan of around one month to two years, after which they will be automatically deleted. These cookies allow us to collect and analyze data to come up with strategies to improve our Site. Most of the cookies we use are session cookies. Sometimes we do use some cookies that remain on your computer after you have quit your browser. This kind of cookie enables our system to recognize that you’ve visited our Site before and to remember which settings and products you preferred.They also allow us to save any information you have entered so you don’t have to enter it all again the next time you visit.Cookies are used purely for the purpose of statistical analysis of traffic flows for the improvement of our Site and are never stored in a form in which individual users can be identified. Therefore, they are not used to collect or store personal information about you.Our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify the user or access any personal information, such as your name or IP address. The anonymized information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc.The statistical data collected as a result of cookies is not transferred to our third party partners in a form that discloses any of your personal details in connection with them. Please be aware that our providers of advertising and content on our site may also use cookies to collect data about traffic flows themselves. We make sure that all our partners follow stringent security and privacy procedures.If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Site.By using our Site you agree that we can place these types of cookies on your device and access them whenever you visit the Site.

  3. Declaration of consent: I hereby give permission for my user information to be stored on cookie files. I also allow these files to remain on my computer after I have ended my browser session so they may be used upon my next visit to the Site. I reserve the right to retract this permission by changing my browser setting to refuse cookies.

  4. Other websites: Please be aware that our sites may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those Web sites linked to our site is not covered by this Policy. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party’s privacy policies before providing any data to them. We cannot control this collection of information and therefore we are not responsible for the policies or practices of third parties.

  5. Opting Out: When you first register with us you will be able to choose whether or not to receive marketing communications from us or our carefully selected third parties. Whenever you receive a marketing communication or newsletter from us (which may be by email, SMS, push notification, telephone or direct mail), you will be given an opportunity to unsubscribe.If, at any time, you prefer not to receive email marketing information from us please follow the unsubscribe link at the bottom of each email OR contact us at and instruct us to remove your email address from our database. For us to be able to do so, please include your email address in the body of your email and write “Unsubscribe” in the subject line. We will process your request as soon as we can. Subject to obtaining your consent we may contact you by email with details of other products and services. If you prefer not to receive any marketing communications from us, you can opt out at any time.

  6. Your Rights, Consent & Conditions of Use: By joining and/or using the Site, you confirm that you do not consider the stated Privacy a breach of your rights. By submitting data to us or our agent or using the Site, you consent to our use of your data in the manner set out in this Privacy Policy to verify your identity. If you are concerned about your data you have the right to request access to the personal data which we may hold or process about you. You have the right to require us to delete or correct any inaccuracies in your data free of charge. At any stage you also have the right to ask us to stop using your personal data for direct marketing purposes. Please contact us by mail at If you wish to cancel your Site account, please send us an email with the words ‘Cancel Account’ in the title. Your account will be cancelled, and we will delete all personal details that we have stored about you within 30 days. However, we are not responsible for contacting and/ or deleting the personal details about you that we have shared with our trusted partners.

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